Saturday, 14 November 2015

Why am I here?

Why I chose to study Graphic Design at LCA

Having the majority of my family living in the North meant I spent a lot of my time in Yorkshire and Scotland. My cousins were educated in Leeds and one even studied her Foundation Diploma in Art and Design at Leeds College of Art. The positive feedback that she told me about LCA definitely made me want to study here. Yorkshire has always been a creative hub and I think it is only just being recognised for this. Leeds in particular host great gigs, galleries and events which is definitely a key reason for making my decision to come to LCA. When I had my interview, I looked around the great facilities and was immediately inspired by the 'Archive 15' book that I was given. The consistent professional and creative quality of work made me want to be a part of such a successful university for graphic design and other creative subjects. 

What I want to learn during my time on the course

I have a fine art background and it was only in the past year before applying to LCA that I realised I wanted to specify in Graphic Design. This means that I haven't had much experience at all in typography, however a lot of the design work that we've been doing has been typography based and I have already learnt a huge amount. I enjoy putting text and image together but I haven't been taught how to do it correctly so I would like to learn more about grid systems so that I can make my compositions consistent and visually attractive. Book binding has been an ambition of mine for a long time and it was one of the predominant reasons why I chose to study Graphic Design. Having my own publication that I made by hand and be proud of is a big goal. I have always enjoyed traditional printing techniques but I would like to become more confident and skilled, specifically with screen printing as the outcomes are always unique and bespoke.

My current strengths:

As I said before, I have always enjoyed producing work using traditional printing techniques because of the unique contrast and texture it can create and I have used my prints for branding projects before. When I am set a brief, I always find that I can produce a lot of ideas from research and brainstorming which is really helpful for producing an outcome from informed decisions. I have always enjoyed working collaboratively with people on different courses or with different skills to me as it is an exciting prospect. Using their specialist skills with mine can create some really inspiring work and I often learn a lot from other people. During my previous course, I became interested in stop motion animation so I produced my own stop motion music video and I think this would transfer well into a graphic context: 



What I would like to improve:

Learning is improving

What inspires me?

I enjoy listening to alternative music because they often produce their own artwork and gigs that are contemporary. This allows me to follow the band and use their sound and artwork as inspiration. Looking at publications such as The Art Form, Vogue and Law gives me inspiration for all areas of graphic design, from layout to imagery. Going to visit galleries in the UK and abroad allows me to discover artists and designers that I would have never seen on the internet. This allows me to absorb culture that will reflect in my work. I like to watch surfing videos because of the colour and natural beauty that surrounds the sport. Surf photography/filming is becoming more and more popular and successful and I like how people harness the environment and make something visually stunning out of it. 

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