Self Branding 1.2

Self branding is important for any designer because it gives them confidence to give your own business card out into the real world. Self branding isn't just business cards, it can be digital (video) or physical. I think both are relevant in this digital age.

Uploading work onto social media websites such as Twitter, Instagram, Facebook and Behance is a brilliant and free way to get work into the world. However, it is important that the content is professional and relevant so that it is taken seriously. The images also need to be good quality so that the work looks as attractive as possible.

Sagmeister and Walsh - Made You Look

Publication pushes the boundaries of what a publication can do using optical illusions and manipulating the pages to make it really engaging and playful. 

Red sleeve reveals angry dog once it's removed - Optical illusion
Colour theory

Cutting shapes out of the cover page means that Sagmeister's face changes depending on which publication is at the front:

There are a range of responses that the audience can choose. This makes the publication interactive and allows the audience to have the freedom to choose which creates a personal relationship with Sagmeister.