CRACK is a free magazine designed and published in Bristol. Managing director, Jake Applebee graduated from a graphics course and set out to produce something he could physically hold, instead of an online resource. 7 years on, print is still their passion. CRACK hosts an independent platform for contemporary culture such as music, art, film, theatre and fashion, making it widely accessible for a range of ages, predominantly young adults. It’s available in the foyers of public spaces such as pubs, cafes, restaurants and shops and also in those of cultural venues such as galleries, libraries and cinemas.
The magazine is in the form of a newspaper, making it cheaper to produce. The wide pages and neutral tones from the newspaper add to the aesthetics typically found in all newspapers, however the content is contemporary which is why I find the magazine's content and graphic production really inspiring. The content is targeted to a young, independent audience which comes through in the contemporary graphics. The subjects that the publication covers are relevant and inform the audience about events that they would miss without the magazine covering it.
I always try and get each issue when I'm in Bristol because of it's relevant content to me. This is an organisation that I can aspire to work for because I like their contemporary approach to graphic design and the content is of my interest.
Newspaper layout is exciting when the content and composition is contemporary and unique because people are used to serious and formal newspaper layouts and content. The thin, off white stock adds to the unique characteristics of a newspaper and also saturates the images.
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Potential questions:
- Getting started after uni
- Defying your interests
- Collaboration
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