His website is very minimal and concise which is also reflected by his tone of voice, providing the user an immediate source of information. Referring to himself in first person makes the bio more personal which is friendlier to read. This minimal and clean layout is reflective of his practice.
A poster Kuhne has created for his publication; 'True Print':
'I tried to visualise my personal work policy as a piece of unreadable but yet understandable information graphic.'
The typeset copy of Kuhne's personal views and advice for creatives in the design industry is encouraging because he focuses on making the ethics for designers fair. Something that has made an impact on my practice is, 'Bad design concepts don't get better if printed with complicated and expensive techniques. Technique in and of itself is not a design concept.' because I tend to rely on traditional techniques and processes in order to add a natural depth/texture to bad compositions in the hope that it will make it look more professional. 'Dependable day jobs don't provide freedom - It's a trap!' - Motivates me to stay in the creative industry in order to establish myself in a profession that I am passionate and excited about, rather than an easy job that becomes tedious.
Kuhne's ability to manipulate print processes and achieve unique finishes without using digital media is what makes him such an important designer in the digital age.
Kuhne's complete dedication to analogue processes provides him with the skills to create contemporary posters and a variety of finishes. For every poster, Kuhn provides a video documenting the processes and techniques used to create the bespoke posters. Being able to see the expert printing presses and tools used has really inspired me because it is refreshing to see a designer creating contemporary compositions using analog techniques.
The videos immerse the audience in Kuhne's creative practice by recording the sound of the equipment he uses making the processes therapeutic and satisfying to watch. The videos also made me more aware of the machinery that is used to create bespoke typefaces.
Potential Questions
Main inspiration?
What inspired him to use traditional printing processes in the digital age?
What problems did he discover?
Are your projects self initiated? Where do you find your clients, or where did they find you?
Objective or subjective approach?
Potential Questions
Main inspiration?
What inspired him to use traditional printing processes in the digital age?
What problems did he discover?
Are your projects self initiated? Where do you find your clients, or where did they find you?
Objective or subjective approach?
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