Product
Range
Distribution
- Don't let the concept be held back by a budget or technical conspiracies, these will only hold you back, especially during the initial concept stage as ideas will be limited in creativity.
Brainstormed other methods we used in order to come up with ideas. Having the whole class contributing to the activity provided a range of perspectives.
Most Obvious Answer
Most ambiguous answer
Free association
Key words associated (tangential approach)
Identifying what already exists
Subconscious, recognising everyday potential solutions
Mindmapping
Identifying and working with limitations
Discussions, feedback, interviews, focus groups
Rewrite the brief in own words
Target Audience (Personas) - Only demonstrated this
Product Testing
Talk to people not in the creative field
In order to practice these idea generating methods, we were set the task of making Yahoo the most popular home page in the world. Yahoo is very much overshadowed by search engines such as Google, Safari and Firefox therefor it will be a challenge to develop a unique solution.
Discussion Points
- Google has become such an iconic brand/search engine that people often say 'I'll Google it!' when they're not even using Google.
- If someone wants to find something out - 'Google it'
By looking at the lexis 'Yahoo', and its phonological characteristics, we developed the concept of allowing the user to customise the name of the site/page adding personality and control. 'Ya ...' would also work as a marketing campaign that could spread across social media and billboard signage.
Rejecting the use of computers helped to create a discussion because people weren't hidden behind their screens. The whole group was engaged in the conversation which was beneficial to our initial concepts.
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