500 word Creative Report as a digital ISSUU publication posted and clearly labelled to my PPP blog
In order to engage the professional I intend to structure my questions based on the title of module: PPP.
Personal
Questions to break the ice and initiate a conversation. This will make me and the subject feel more confident.
Can you describe your practice in 3 words?
This question quickly puts the ball in your court, and would provide me with the power to guide the interview in a way that suits my objective.
What motivates you?
To ease the professional into the interview and break the ice, I intend to ask short questions in order to get immediate responses. I can take these sources of inspiration to inspire my work in the future.
Professional
Questions based on their experiences and opinions of working in the design community
Do you prefer to work independently or collaboratively?
If you could choose any client to work for who would it be? And why?
Encourages the professional to think about the future.
Practice
Questions based on the techniques and processes used
Do you like to approach briefs from a hands on or digital approach?
Analogue or digital processes?
In order to engage the professional I intend to structure my questions based on the title of module: PPP.
Personal
Questions to break the ice and initiate a conversation. This will make me and the subject feel more confident.
Can you describe your practice in 3 words?
This question quickly puts the ball in your court, and would provide me with the power to guide the interview in a way that suits my objective.
What motivates you?
To ease the professional into the interview and break the ice, I intend to ask short questions in order to get immediate responses. I can take these sources of inspiration to inspire my work in the future.
Professional
Questions based on their experiences and opinions of working in the design community
Do you prefer to work independently or collaboratively?
If you could choose any client to work for who would it be? And why?
Encourages the professional to think about the future.
Practice
Questions based on the techniques and processes used
Do you like to approach briefs from a hands on or digital approach?
Analogue or digital processes?
Progressive Practice:
During the first year I identified a range of inspirational designers and studios that I used as inspiration which ultimately broadened my knowledge on the creative industry. Progressing from first year in to second year, I refined the list of designers based on my evolving practice.
Potential Professionals:
Eike Koenig
Became immediately inspired by Koenig's work due to his simple typographic print solutions which introduced high impact typographic solutions. Since then I have been following him on Instagram and Facebook.
Always been drawn to his work for imperfections throughout his typographic compositions. The surface texture created by the prints is refreshing in the digital age and inspired me to explore more expressive typographic solutions.
Dropped out of his studies to work for a record label and set up HORT - Berlin
Hort create unique visual systems for clients that stand apart from the traditional language of graphic design. Hort’s careful balance of professionalism and play has been a strong source of inspiration
His studio is referred to as a 'playground' for visual communication.
Art direction, branding, creative consultancy, editorial design, graphic design, illustration, lectures and workshops.
Examples from archive:
Evidence of experimental 'ugly' design due to the inconsistent typesetting and styles, however the aesthetic is a combination of both modernism and postmodernism which are ultimately objective and justifiable.
The freedom of creativity that Studio Hort provides is the type of environment I would like to experience in the industry. Having the encouragement to explore new medium and techniques using a hands on approach is complimentary of my design process because I struggle to produce engaging compositions when designing purely on screen.
Koenig's success is inspirational to me because even though he was frustrated by his lack of specialist knowledge, he used his creative enthusiasm to collaborate and encourage creative exploration. He currently runs his own studio, as well as doing educational visits and workshops.
The freedom of creativity that Studio Hort provides is the type of environment I would like to experience in the industry. Having the encouragement to explore new medium and techniques using a hands on approach is complimentary of my design process because I struggle to produce engaging compositions when designing purely on screen.
Koenig's success is inspirational to me because even though he was frustrated by his lack of specialist knowledge, he used his creative enthusiasm to collaborate and encourage creative exploration. He currently runs his own studio, as well as doing educational visits and workshops.
Interview on vimeo:
- Didn't have a specialist skill in design which was really frustrating - This is reminiscent of where I am now as I am still unsure on where I want to go in the world of graphic design and I haven't built up a specialism, instead I like to explore a range of techniques and processes. - To overcome this Koenig opened himself up to talk to other specialist creatives and collaborate - Not afraid to share ideas
- Doesn't like things to be perfect - Reflects the imperfections of modern life through his work
- Manual processes encourage this creative flow - People interact more when working away from the computer.
- Experimentation = Develops new styles
- Computer is a tool - Use it when you HAVE to use it
- Likes to work in a team
Eike Koenig submits artwork for Another Fine Mess
Koenig encourages his studio to work experimentally to add a unique touch - Not just one person's outcome.
Koenig encourages his studio to work experimentally to add a unique touch - Not just one person's outcome.
Identified that he uses traditional printing processes to communicate - Why do you print your outcomes rather than digitally reproduce them?
Is it the unique texture? Manual process is more likely to generate mistakes?
Do you think technology is influencing peoples approaches to briefs? Limiting?
What is your immediate response to a brief? - Hands on or digital? When are they appropriate to use?Subjective or objective approach?
How do you attract your clientele?
Andrew Townsend
Andrew Townsend is a graphic designer, art director and artist based in the UK.
Book design to image making, expressive typography to branding and design for retail environments. He works with clients in the arts, education, fashion and retail sectors.
Tangible processes such as screen printing
Specific interest in art
Discovered him for his production of The Art Form
Takes a personal look at contemporary artists
Currently only 1 issue, 2nd is on the way
The Art Form - Issue 01
Potential Questions
You clearly have an interest in art, how did this help to form your rational for The Art Form?
How did you decide on the artists to feature? Did they influence the questionnaire?
How did the artists respond to your questionnaire?
When is the second issue going to be released?
How did you think of the questions?
Did you struggle to get the artists to reply to your questionnaire?
Did you have a lot of creative freedom? Were you tempted to be more expressive with page composition?
How did you create such a consistent identity when the content is so diverse and experiential of different techniques and processes?
Do you have any plans for the future of The Art Form? Any changes?
- Art can be unplanned/subjective, what do you think graphic design can learn from contemporary fine art?
Subjective and objective design
Emily Stanley Macaulay - Stanley James Press
How do you get briefs? - Are they self initiated or client based?
Have you ever thought about exploring different materials such as textiles?
What are you working on at the moment?
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