OUGD602 - Personal Branding

Important to have a brand to take away from my degree.
Transfer from print to digital seamlessly and consistently.

Me, myself and I

• Conceptual
• Experimental
• Print
• Contemporary
• Editorial 
• Raw
• Combine digital and physical

What do I want to communicate?

• Professional
• Playful 
• Contemporary
• Reliable
• On trend

Name:

James Green

JWG

JG

Deliverables:

• Business cards
• Website assets
• Letterhead
• Email
• Apply to prints and apparel?

Initial Research:

Art Marks - Counter Print

Art Marks contains a selection of logos and symbols of famous museums, galleries, art & design exhibitions, cultural institutions and organisations from all over the world. Featuring the work of Hey, Pentagram, Homework, 75B, Anagrama, Neubau, Toko, A Practice for Everyday Life, Stefan Kanchev, Hingston Studio, Naauao, Milton Glaser Inc., Bruce Mau Design and many more.

This will allow me to develop a visual style based on the plethora available.

3D

CASA - Centre for Architecture and Urbanism Arnhen:

Development Never Stops

Fabian Lueuenberger:

Playful solution to a craft orientated organisation: 

Dictionary of Australian Artists Online:

Couldn't find information on the justification for the design, however this has inspired me to consider a brand pattern / icon that can be stacked with a written logo. 

This would highlight the experiential and experimental nature of my practice: 

The concept can be transferred into die-cutting, embossing for print.

Online the noise can be repeatedly played. 

 

Here are my initial in morse code. I made sure that the length of one dot was one unit and each dash was three units. 

Spacing between each letter is 1 unit.

Spacing between each word is 3 units.

Here are my initials in morse code:

JWG:

JG:

Sensory experience can be expanded through brail:

JWG:

Initial Sketches:

Began by sketching - Exploring ways to unite J and G into a cohesive outcome. 

Development:

Transferring sketches into digital form

Combining the letter j and with letter g:

Typeface: Heavyweight Champion

Mockup:

Concept 1:

Concept 2:

Concept 3:

Feedback:

Concept 1 - Gained the most positive feedback as it is immediately recognisable as 'j' 'g'. 

Simple 

Try outlines - more subtle?

Trustworthy 

Try each component a different colour 

Concept 2 - Really like how the letters are unified however it is slightly too corporate for my brand. 

Hard to distinguish characters

Looks like BMW brand

Concept 3 - People thought the logo would get lost when presented in small format. 

Too complex

Not as smart as concept 1