Forget all the rules about graphic desing - Bob Gill

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Gill's approaches each brief as a problem that he needs to solve. This is relevant for all of my briefs in graphic design, especially OUGD404. Simplifies the task and ultimately makes it easier to complete successfully. 

Vitamins:

'Less is more' approach to his outcomes. 

Doesn't overcomplicate concepts.

This is a useful publication for me because I tend to overwork my designs which creates more work for myself and often spoils the outcome. Gill simplifies the problems by rewording his briefs:

Outcome:

Baby Show:

Kids Toy Store:

The book teaches you to approach briefs differently and think literally and outside the box. Referenced this publication in my Secret 7 brief and I can use it as research for briefs to come because problem solving is a key element of graphic design.