I don't want to create a brand name for myself because I think it is too early to be thinking about that as it adds pressure to come up with a name that will stay with me for the rest of my career and reflects my work. My name is appropriate because it'll become recognisable for the client.
Artist's signatures such as Picasso and Matisse have become as recognisable and iconic as their work:
Matisse's signature works well for a book cover due to the expressive line:
Black on yellow creates very high contrast which can often make text hard to read, however it is appropriate because a signature or logo doesn't always have to be legible. I think a signature is more appropriate for an artist or illustrator because it reflects their style of work better than me, a graphic designer.
Initial Sketches and Concepts
Things to consider:
Size
Memorability
Colour
My style
Transferability
Area of design
Techniques and process
- Hand write my name numerous times down the page - Makes my name recognisable and memorable. Making it my own hand writing will be personal. Opportunity to typeset my name and then have it fading out as the ink runs out.
- Cut and rip the characters of my name out of paper in the style of Matisse and poster
- Geometric J and G together creates a double-page spread. This is relevant because I enjoy making publications and it may be a route to follow.
- Highlight negative space when I write my name - Fill with block colour
- Signature isn't bold or memorable enough.
- JAMES GREEN: Two words, same amount of letters - Could play with a grid system.
Took elements of my sketches and concepts into Illustrator. I focused on the geometric J and G concept because the double page spread is appropriate for me as I have an interest in publications and editorial.
Decided to make a symbol to potentially be on the cover and feature at the bottom of every page, like in Yunma Design. This will make my symbol recognisable as the potential client will subtly see it on every page.
Piet Mondrian
Realised the shapes were creating similar compositions to Mondrian, who was an influential artist during the De Stijl period. This consisted of white ground, upon which he painted a grid of vertical and horizontal black lines and the three primary colours. In a similar way to Mondrian and other artists from the movement, I have simplified the visual components and reduced my handwriting down to the essential structure. This was also influenced by making the logo look as if it was a book open on a double page spread.
My compositions are strictly geometric and consist of straight, angular lines. This doesn't completely reflect my style of practice as I like to be expressive and experimental so I could add in curvaceous or diagonal lines because they suggest movement. I can also add blocks of colour, like Mondrian and choose a colour scheme that reflects my practice.
Example of my initial concept on the cover of a textured notebook.
Seeing my concept on the cover of a book helps to put the design into context and judge whether it's appropriate. Due to the simplicity of the logo, I could emboss the cover or even foil it to add professional quality and texture.
Instead of using flat blocks of digital colour, I used inspiration from Mondrian by filling the negative space with texture and colour:
This is more appropriate because it's expressive, print textures and colour reflect how I like to work.
I can create different compositions based on colour and texture choices - I could have use the symbol on each page but change each one by manipulating the colours and textures.
Removed the grid so that the shapes had room to breath and the colours aren't contrasting with the bold black line. This makes my logo subtle.
I want to take this concept further by using more mediums to show my skill set and make my composition tactile.
Imagery
Yunma Design's notebook consisted of imagery on random pages used to give visual cues and also inspire creativity for the target audience - Potential clients/designers I want to work with/Designers I appreciate.
Hookworms - Pearl Mystic
Monochromatic colour scheme and graininess suggests it was a screen print. I would like to transfer the muted tones into my notebook because I don't want the images to be too overwhelming and distract the audience. Too many images could be frustrating because the notebook wouldn't be practical. If I was to lower the opacity of my images then they were make my notebook engaging, practical and inspiring. The texture in the stock will also add graininess to the image. I will choose images that reflect my practice so I am going to use my own work:
- Print media
- Texture
- Shape
- Photography
- Expression
- Typography
Instead of photography, I could even use analogue outcomes such as print to gain a tactile texture.
Kate Gibb
See PPP
Took one of my own images and used Photoshop to digitally edit my original image:
Used Photoshop because I am familiar with the editing software and it allows me to make changes quickly and efficiently:
Changing the colour balance and lowering the opacity creates a muted image that will be subtle when printed on a textured stock. I will need to print out the image to make sure I have the correct opacity and colour in print so that the tones aren't too strong.
Visual representation:
The black lines represent the description of the image - Location it was taken and date. This will also show that I can travel abroad, etc.
Placed my symbol at the bottom - This will raise awareness and looks professional.
Influenced again by Yumna's notebook. FEEDBACK
Asked for some feedback based on the imagery within the notebook and people liked the idea, however thought I should add more of my work instead of photographs to inspire. This is appropriate because the primary purpose of my notebook is to promote myself and my style.
I explained how I am passionate about analogue processes but people thought digitally printing my photographs/content would be contradicting myself so I am planning on typesetting information directly onto the publication. I would like to screen print any or monoprint imagery directly into my publication as well to create a fully analogue outcome. However, this is a time consuming technique that I may not have the time to complete.
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