OUGD602 - It's Nice That - Why Design Thinking is bullshit

https://www.itsnicethat.com/articles/natasha-jen-pentagram-graphicdesign-230218

Proclamations like “foundational creative tools to tackle complex challenges,” or “ways to dramatically improve the success rate for innovation” lure hungry industries into design thinking’s process. They’re drawn to the promise of taming the irrational and unpredictable beast that is creativity. But it must be realised that design thinking is nothing new. It’s a rudimentary problem-solving framework masquerading as a scientific method. A phase called “empathise” tells us to put humans first. It’s a reminder of society’s golden rule, “do unto others as you would have them do to you.”