What is it responding to, trying to solve, improving or communicating?
What, how and why?
Getting my work onto design blogs such as It's Nice That, Design Booooom and Creative Review will be extremely beneficial for getting my work into the real world, gaining exposure and further opportunities. In order to do increase the chance of it being published on these blogs, it is important to set up professional images of the work (ready for online publishing) as well as providing a sufficient explanation and motives. The more work you do for them, the more likely it'll be published.
What is it responding to, trying to solve, improving or communicating?
I applied this to some of my projects from last year. It is important not to ramble, being specific to the what, how and why will communicate professionalism and show how objective my practice is.
ROH:
What is the core idea?
The core idea was to connect a young creative generation to ballet as a contemporary artform by educating and inspiring.
How does it work?
Spread over a range of platforms from screen to print, the campaign aims to reach a wide audience in order to increase their awareness and understanding of ballet by providing definitions to jargon and the behind the scenes of the production.
Creating a narrative connection using language and movement
Using language and movement to convey the grace and discipline of the artform.
Why does it work?
The artistic illustrations communicate a fresh perspective of ballet in order to defeat the negative perceptions of ballet.
Makes ballet available and understandable for everyone
Value and understand the emotional and expressive power
PoP Website Redesign:
What is the core idea?
To communicate the raw, physicality of print media through screen.
Give the work justice
How does it work?
Easy navigation
Why does it work?
Allowing people easier access to inspiration
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