Saturday, 6 May 2017

Abstract: The Art of Design - Paula Scher

Netflix documentary series exploring the world of design. 

Notes:





Scher balances commercial design with personal work - This is healthy for a designer
I intend to balance my time better so that I can self initiate projects away from the limitations of a brief. Printing is a passion of mine, however it isn't always an appropriate solution for briefs therefor I intend to experiment with materials and processes in my own time. I feel this will encourage more creativity.

I wasn't aware that Scher started her career creating album artwork. It seems working for the music industry creating album artwork is a good starting point for a designer as Michael C Place of Only began his career in the same way. Perhaps the creative freedom and subjectivity of album artwork allowed the designers to experiment and practice with a range of concepts and styles, developing transferrable skills. Both of these designers' work appeals to me as it is contemporary and experimental.

The difference between art and design? - 'Paintings are designed not to answer questions but to ask them.' 

Scher makes an interesting point as she believes a company doesn't need a logo to recognise it, a visual language is just as good. Consistency in vision creates a transferrable concept.





Also watched the Photography episode with Plato.

There is a clear similarity between graphic design and photography as Platon states 'great design simplifies a complicated world', which was very much apparent within Modernist principles of design.


Found both episodes really inspiring as both designers fail to overcomplicate their practice which is refreshing to see.

No comments:

Post a Comment