Key Values:
- Smile
- Foundations - Importance of planning in order to get a solid foundation to work from
- Collaborations
Emphasised the importance of having a portfolio of work to show to potential clients and introduce them to your work and style of practice. Having the right connections in the industry will lead to clients and increase exposure.
Stressed how beneficial social enterprises are:
Social Enterprise - An organisation that applies commercial strategies to maximise improvements in human and environmental well-being—this may include maximising social impact alongside profits for external shareholders. An example of this is Independent Leeds Magazine supports small creative groups and increases their exposure which Buttercrumble were really thankful for.
Advice:
Collaborate
Buttercrumble highlight the importance of collaboration - fashion, photography, bloggers offer unique skills that compliment your own.
Personalise
Make sure you research about the company so that the solution is appropriate and benefits the company.
Contribute
Make it easy for the client and target audience to interpret the work.
Excite
Don't be luke-warm, go for it and get excited and the client will follow
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