The publication starts with an image of Kuhne's work to put the audience into context. I decided to move the image of Kuhne's poster to the right page because it was showing through the front cover.
Having the second image means there are blank pages. I don't want to design something else for the sake of filling in a blank spread, therefor I removed the image.
The images of Dafi's work became problematic as I want to keep the page count small and focus the attention on the interview. Commercial realities would also require me to ask permission to publish Kuhne's work, therefor I made the decision to remove the images from the publication.
Type size
I have gained more of an understanding of Modernist design principles from COP which I have imbedded into my design.
Vignelli Canon:
'12 on 13, 14 on 16 for columns up to 140 mm.'
My column is 125mm therefor I set the type at 14pt - Increases legibility to avoid straining the readers eye.
Stock Choices
Wanted to explore the potential of print by experimenting with a range of stock choices for the cover. The yellow and off-white cream aim to make the publication more tangible and create contrast between the cover and the content. I explored fairly neutral colours so that the colour doesn't overpower the typography.
White
Yellow
Cream
All 125gsm to provide structure and protect the content.
Test Print
Cover:
Printing on the numerous stock demonstrates potential ways the interview can be distributed. The white stock increases legibility however it doesn't draw attention to the product. I chose to print on an off-white/cream stock because it is reminiscent of my old school reports which were often printed on a muted pastel colour. This ultimately adds authority and function as it is easy on the eye because of the softer contrast between the stock and the type. The yellow stock draws the audiences attention and the type is clearly legible.
Due to the small amount of pages, I printed on 125gsm white stock which gives the publication more structure.
Content:
My A3 prints can be folded in half and slotted inside the middle of the publication which will add desire to the product for consumers.
The monoprinted poster folded inside the publication could have been taken further as the graphic flack and inconsistencies of the analogue process contrasts nicely with the clean and crisp digital print out. Different quotes can be manually printed and slotted in throughout the outcome as a visual break from the text heavy interview. I found that this year I overcomplicated a lot of the briefs however for this outcome I made sure that I completed it objectively in order achieve function and clarity. I didn't mess around with the design too much and I found referring to Vignelli's Canon really beneficial for setting a large amount of type. This ultimately allowed me to speed up the decision making process. I have really enjoyed combining formalised design principles with autonomy which I am keen to imbed in my design process in the future. Knowing the rules of typography increases legibility and professionalism which has been a focus of this year and puts me in a good position for next year.
Final Decision:
Personally I would take the off-white stock into production because the muted tone of yellow doesn't strain the readers eye. The colour of the stock is also reminiscent of report cards which other creatives noticed through feedback.
ISSUU Publication:
I decided against printing an A2 Posterzine because the digital print facilities don't print double sided A2. I could have digitally printed the type and then screen printed the poster to overcome this, however I felt the content was very cramped and longwinded in an A2 format.
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