OUGD502 - Creative Report - Production 1

Kuhne really engaged with my interview which has provided me with a detailed report and over 3600 words. I haven't worked with this much content before so I researched into methods of typesetting large amounts of text so that it is legible and consistent.

Examples of typesetting from exhibition books and magazines:

2 columns

Again, 2 columns

First draft:

Three columns created from a 9x9 grid system:

Second draft - Publication format:

2 columns per page:

Very text heavy so used Helvetica to increase legibility through print and screen, even when the type is set to 10pt.

Third Draft:

Referred to MB's 'Grid Systems' publication because I haven't worked with this much content before.

According to Brockmann, if the margin is too small the reader feels the page is overfull and the users finger will block part of the image/text. If the margin is too large, 'it is difficult to avoid a sense of extravagance' and the feeling that a small amount of text has been made to go a long way. If the margin is well balanced and proportioned then it has an 'agreeable and restful impression'.

Highlighted key quotes that will immediately draw the audiences eye. They aim to intrigue and encourage the audience to read on. As it is very text heavy, I added some images to bring some further context of Kuhne's work to the report.

Helvetica Regular, 10pt = Copy
Helvetica Bold, 10pt = Questions
Univers 67 Bold Condensed, 48pt = Titles and quotes

Imbed my knowledge MB's Grid Systems publication to adjust the margin of the image so that it is off centre. This leaves more of a gap from the centre fold and creates more white space between the text and image.

Evidenced my research into margins by setting the image to the top right of the composition, inspired by MB:

Posterzine format:

Instead of having a zine, I can potentially print the outcome in a posterzine format. On one side the interview will be presented and on the reverse there will be an A2 poster inspired by Kuhne and my findings from the interview.

A2 folded twice into 4 sections.

Instead of having the poster A2, the interview itself is large and substantial enough to be presented over the full A2 spread. Began to put the interview into the A2 format, however I discovered the information would be very cramped and I struggled to fit it on:

EDIT

Decided to cut down my interview because there are sections that are personal to me and wouldn't be relevant for a commercial product.

One of the main concerns was the beginning of the transcript because I didn't manage to record the first few minutes. Initially, I wrote an honest report:

'Kuhne was enthusiastic and began by asking me some questions about my practice.

DK: So what experiences have you had with letterpress?

I explained my basic typesetting skills using small point type and he was curious as to whether I’ve printed large point.'

This is appropriate for the module submission, however I don't think it's appropriate for a commercial piece, therefor I intend to edit/cut sections out that are personal to me.

Reworded the original report into a question to kickstart the interview:

Unsure whether to edit Kuhne's language into a formal tone of voice by replacing lexis such as 'wanna' with 'want to', however this risks losing personal touches. I asked for feedback on this matter:

• Keeping it is a lot more personal and reflects a conversation
• Editing the text will increase understanding
• Only use where appropriate

Decided to change certain words where appropriate because I still want to make the transcript personal to Kuhne and take advantage of the fact that I managed to have a conversation, rather than an email response. 

I decided to remove the final section about Kuhne's summer program because it relates more to me and wont be appropriate for a commercial audience. Whilst I am aware that the brief doesn't require the report to be commercially appropriate, I feel this is an opportunity to exercise everything that I've learnt this year and present the outcome as professionally as possible.