OUGD502 - Creative Report / Yeah Collective

As a response to the Life's-A-Pitch presentation and concept created from Yeah Collective.

Each member of the collective have managed to interview a well established design professional over a range of disciplines. The professionals names are well recognised in the design community so we thought it would be a great opportunity to combine these findings into a single publication.

It was highlighted from the presentation feedback that this was a great opportunity for distributing our work into the real world as designers and creatives would want to read it in order to gain knowledge about professionals practice and opinions on design.

There are other opportunities with this concept as numerous issues can be published on specific topics:

• Design students - Opinions on design education and showcasing the work produced
• Print - Interview designers specifically within print
• Digital - Interview designers specifically within digital
• Art - Exploring artists practices in relation to design
• Music - Designers who create for music

There is also opportunity for having an exhibition to accompany the book launches. We can ask the designers to submit their work to the exhibition as well as bringing other creatives such as DJs, bands and workshops. 

Target Audience

Designers

Students 

People interested in design

Commercial Considerations

We would need to ask for the designers permission to publish the interview because they may be sensitive to how they are perceived. We would also need permission to publish their work within our outcome to avoid copywriting issues. At the very least we could just credit them within the publication. 

Potential Formats

As a collective, we discussed the size of the publication:

Broadsheet/Newspaper

The format of a newspaper would be appropriate because the interviews are providing the audience with news and opinions from creatives which fulfills the traditional role of the newspaper. 

Large scale 

Cheap stock

Recyclable 

I enquired with the college's digital print facilities and unfortunately they're unable to print broadsheet formats. Printing broadsheet newspapers are also very expensive, especially with a short print run therefor we looked at other options.

Zine

Cheap to produce and easily distributed 

Small format 

Considering the amount of content we have managed to get a zine could be a cramped format. Considering the content is actually relevant and useful, a more authoritative format would be more appropriate. Choosing a more expensive printing method will make us charge for the publication so that we gain a profit. 

Printing Methods

Risograph -

Footprint's talk inspired us to consider risograph because it is a sustainable printing method. The unique finish and ability to print directly onto coloured stock creates a sense of DIY and raw media which takes advantage of the potential of print. Footprint encouraged us to get involved so this could be a really useful source.

Pica-Post 11: It's About Time is a zine by Oi Polloi. It gained a positive reception from the group as the width of the pages provide more space for the content. 

Screen Print -

Obviously very time consuming process, however we can potentially screen print the cover to allow us all to contribute. 

As we all have a range of styles and influences, we can potentially create a cover each (or in pairs) and distribute them in a number of editions. This will showcase our original styles and add desire to the publication because the audience can choose a cover of their choice. This was influenced by my the latest issue of 'The Art Form':

Four different covers, each is limited to 300 copies:

Digitally Printed - Pressision Print
- Reliable
- Good quality

Retail Price

Price depending on the printing cost - £15-20?

Mock up

Sammy mocked up a publication concept combining all of the interviews:

Front:

Back:

As a Collective we are really keen to set this up and get it published because we are confident it will get a positive reception. The content is informative and relevant as it covers topics over print and screen and has potential to explore many more. It will be a great way to get our names out into the real world which will be great exposure.